35 million units have been sold worldwide of the IKEA shelf Billy – making it the world’s biggest seller when it comes to shelves. Following the slogan Pimp my Billy ding3000 have devoted their creativity to this classic IKEA piece. Billy Wilder meets one’s primary expectation of a shelf – to put everything in order. It is meant as a playful approach to the subject “our daily mess” and shall serve as an interim storage place for unsorted books, magazines and newspapers. The wildly growing rack makes Billy “wilder”.